Zlatan Ibrahimovic isn't the shyest of footballers, with his acerbic tongue and exuberant personality often creating headlines just as much as his lethal prowess in front of goal.
Now he's taken things one step further by stripping off and plunging into freezing cold water for a new advert for car manufacturer Volvo.
With two Swedish icons in 'Ibra' and Volvo coming together for the video, the PSG striker proves his ice-cool persona is true as he goes for a dip, hikes and hunts across snowy mountains and shows off his tattooed torso by working out at home.
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Chilly: Zlatan Ibrahimovic shows off his tattooed torso in a new advert for Volvo
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Ice-cold: 'Ibra' strips down to his pants before taking a dip in the freezing sea
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The advert is tagged 'Made by Sweden', and Volvo described the video as a celebration of the country, with the message: 'Sweden is our home. Mountains, vast forests, long distances, sun, rain, darkness, snow and ice.
'This inspires and challenges us when we develop our cars. The Swedish wilderness is our heritage and it is here we find our strength. Just like Zlatan Ibrahimović. This is our celebration of Sweden.'
Ibrahimovic's blonde-bombshell partner Helena also takes part in the advert.
While Ibrahimovic takes part in this championing of his homeland, however, one group of fans want him to switch allegiances.
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Effort: Zlatan shows off his famous strength by working out at the start of the advert
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Blonde bombshell: Ibrahimovic's partner Helena is also in the advert
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Target man: The PSG hitman takes in a bit of hunting in the mountains, but can't bring himself to shoot a stag
With the Sweden talisman missing out on the World Cup thanks to a Cristiano Ronaldo-inspired Portugal pipping them in the play-offs, Colombia fans have launched an internet campaign to 'naturalize' him.
The South Americans were dealt the massive blow that star striker Radamel Falcao is likely to miss the tournament after getting injured playing for Monaco, but the tongue-in-cheek campaign to recruit 'Ibra' is likely to fall on deaf ears at FIFA.
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